Read the blog below or click Play on the media player for the audio version.

3 Digital Marketing Mistakes Your Brand Should Avoid 

One of the greatest ways for any company to achieve additional success is to analyze and understand past mistakes that can be avoided when planning your next ad campaign.

Digital marketing changes all the time. Trying the same thing, over and over again, often yields the same results. So, it’s best to learn from these mistakes if you want to succeed.

Here are a few of the mistakes most companies make in the digital marketing landscape:

  1. Failing to set clear goals

How can you achieve success if you haven’t defined clear goals? You can almost guarantee failure if you haven’t invested the time to establish your objectives. You need to set measurable goals for each campaign and identify (preferably quickly) any change or shift in strategy. Especially if those goals aren’t met with reasonable results.

  1. Failing to test your campaign

You must test your digital marketing (if you haven’t heard of A and B testing, Google can be a remarkable resource) to best optimize your campaigns. Try different messaging in your ads, see which ones perform best (you can get these analytics from Facebook to Google and more). This is your quickest way to trim any ads that aren’t performing well or make adjustments to ensure success for your campaign.

  1. Not paying attention to analytics

Ad campaigns require constant maintenance and evaluation. Analytics can be your best friend when determining ROI on any marketing venture. They paint an important picture. How many people are seeing your ad, are they clicking the ad to go to your website, how long are they spending on your website, etc. These stats are essential to any business. Why would you not spend some time looking at them?

There’s no question that any advertising campaign is met with uncertainty. And, you will make mistakes along the way, that’s human nature and par for the course. But, if you limit the amount of times you neglect setting clear and measurable goals, testing your creative and paying attention to analytics, you can increase brand awareness. Which often translates to additional foot traffic and sales. Who doesn’t want that?