Business Model Canvas Download. This work is licensed under the Creative Commons Attribution
1. Customer segments
List the top three segments. Look for segments that provide the most revenue.
2. Value proposition
What are your products and services? What is the job you get done for your customer?
3. Revenue streams
List your top three revenue streams. If you do things for free, add them here too.
How do you communicate with your customer? How do you deliver the value proposition?
5. Customer relationships
How does this show up and how do you maintain the relationship?
6. Key activities
What do you do every day to run your business model?
7. Key resources
The people, knowledge, means, and money you need to run your business.
8. Key partners
List the partners that you can’t do business without (not suppliers).
9. Cost structure
List your top costs by looking at activities and resources.
Only map out the most important, vital aspects of the business model.
Make your criteria as clear as possible.
Connect each building block so that every value proposition has customer segment and a revenue stream.
For multiple customer segments, pick a different colour for each segment so you can easily see if each segment has a value proposition and a revenue stream.
Don’t mix ideas for a future state with what is going on right now, and don’t mix different departments!
How much does switching costs prevent your customers from churning?
How scalable is your business model?
Does your business model produce recurring revenues?
Do you earn before you spend?
How much of the work can be done by others?
Does your business model provide built-in protection from competition?
On what cost structure is your business model based?
Have an artist visualize your business model. It helps to create impact when sharing the model and it makes it easier for others to become connected.
Take a snapshot picture of your business model canvas for easy to share future reference.
Ask team-members discuss the business model with others.
Trigger team-members to actively look for 1-2 blind spots.
Filter out the design criteria.
Test your assumptions
Business Model Canvas Download. This work is licensed under the Creative Commons Attribution Share Alike 3.0 Unported License. To view a copy of the license, go to: https://creativecommons.org/licenses/by-sa/3.0/